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Even though Google Hangout has been here for a while and despite the fact that they have been employed even in the US presidential elections, for some strange reasons, they continue to be ignored by online companies in their marketing campaigns. Some business owners might argue that Google On Air is restrictive and only allows 10 participants at a time.

While this is an invite only function, it is important to note that it can be streamed live for the entire audience via the YouTube channel. In other words, your small meeting on air has the potential to become quality content on your YouTube channel. Let’s explore the main Google On Air topics that your loyal audience will find interesting.

Product demonstration or a tutorial

In the eventuality that you need to launch a new line of products or you are selling an item with a complex utilization, then creating tutorials and product demonstration video via Google Hangouts is a very smart move. Not only will you be able to show potential clients just how easy your products/services can be used, but you will also be able to present the benefits in a more comprehensible manner.

Host an interview with an expert in your industry

Despite the fact that most users want entertaining and useful content, it is necessary to mention that they also enjoy gaining access to the opinions of great people. Therefore, hosting an interview with an expert in your field is an effective method to consolidate your authority and validate your expertise. Furthermore, because you will present a new idea and bring a new voice to the audience, you are taking the first steps into making your Google On Air session a valuable source of information.

Consider a “behind the scenes” interview

In an era when the social networks rules supreme, sticking to the anonymous corporative face is one of the worst things you can do for your business. In order to avoid being classified with this tag, an interesting idea would be to conduct a “behind the scenes” interview with your employees. Whether you believe it or not, users enjoy learning about their favorite businesses’ headquarters, employees, who they are, how they get the product done, how it feels to work for that company, so on and so forth.

Conduct live consulting hours

An amazing use of the Google Hangout sessions that you can be sure your customers will deeply appreciate consists of transforming them into live consulting hours. Therefore, if several clients have been asking you the same questions during the past month or they have encountered an similar/identical issue with one of your products, then you could provide them with a viable solution or answer during your Google On Air streaming.

Client testimonial interviews

Because real clients’ testimonials add weight and credibility, many retailers have made an effort to add a special page on their website for this purpose. However, even though the written testimonials are good, their video counterparts are even better because visitors can see who your clients are and how they are talking about your business.

You can thank Celina Rodger for this wonderful post. When she is not busy working, she likes spending some quality time with her family and friends or just relaxing at home. She also likes cooking and reading books. You can read more about her work at Nashville web marketing.

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